Spruce things up a bit, and they will come. And spend more. Appearances and different menu items seem to have helped McDonald’s enjoy rosier profits.
McDonald’s profits rose 5% in the first quarter to $1.27bn, helped by a revamp of its restaurants.
Sales at US stores that have been open at least 13 months rose 8.9% in the quarter.
New look. New menu items. More money. Simple concepts applied to turn a profit.