Daily Archives: April 26, 2012

McDonald’s Boosts Profits After Facelift

McDonald’s profits boosted by store revamps.  BBC. 

Spruce things up a bit, and they will come.  And spend more.   Appearances and different menu items seem to have helped McDonald’s enjoy rosier profits.   

McDonald’s profits rose 5% in the first quarter to $1.27bn, helped by a revamp of its restaurants.

Sales at US stores that have been open at least 13 months rose 8.9% in the quarter.

New look.  New menu items.  More money.  Simple concepts applied to turn a profit.